In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and various other realities concerning modern B2B advertising. We go over exactly how the acquiring journey is now totally fragmented and the manner in which community building can aid marketing experts retake control of the dis… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, as well as other truths about modern-day B2B marketing. We review just how the purchasing journey is currently totally fragmented and the manner in which area building can help online marketers retake control of the exploration… Read More